Passafire’s single, Keepin’ On, serves as a mission statement for the veteran rock-reggae outfit as they continue to forge ahead through their second decade of reimagining the boundaries of the current rock-reggae landscape.

Unflinchingly optimistic, Keepin’ On shows off what Passafire does best: expertly blending the macro/political and the micro/personal. The rock-steady anthem weaves together Passafire’s take on global warming, economic uncertainty, and technology’s threat to personal privacy with the band’s dedication to survival, intent on thriving by any means necessary.

“We are very grateful to be where we’re at with awesome fans that sustain and support us,” said Passafire’s bassist Will Kubley. “But every band wants to get to the next level” quickly pointed out lead guitarist/lead singer Ted Bowne. “We keep reaching new milestones and having new meaningful events, but we still have many ambitions we want to achieve. So we’ve got to keep going until we do.”

Passafire released their 7th full length album, STRATA, in September 2021 on their own independent label, Flameguy Records. You can find Passafire on tour now in support of the release.

Since forming in 2003, Passafire has released a total of six studio albums and boasts credits like producing with Paul Leary (Sublime, Pepper, U2, Slightly Stoopid), #1 albums on both the Billboard and iTunes Reggae charts, and sharing stages with rock-reggae OGs 311 and Pepper, and legends Toots & the Maytals, the Wailers, and John Brown’s Body, who in the band’s early years, inspired them to explore reggae with a gritty edge.

“We like to mix tight, clean reggae grooves with distorted guitar riffs” insisted Ted, “We’re ‘90s kids,” added Will, “we love rock, hip-hop and metal equally. It was always natural for us to straddle the line between genres.”

Passafire’s name is a take-off on The Wailers’ classic Catch a Fire album and the band’s hypervigilance towards honoring the culture without appropriating it combined with their unwavering dedication to the expansion of their skills as musicians, producers and songwriters, has led the band to create a sound that stands out from their peers.

PEPPER

Flytjendur